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Cookie Categories
Analytics Cookies
Analytics cookies or performance cookies are used to track website visitors and their user behaviour. This data is then used to improve the way the website works and in turn, used to improve user experience.
Functional Cookies
Functional cookies, also known as functionality cookies, are used to remember user preferences and settings to enhance the browsing experience. These cookies allow websites to maintain personalised interactions, storing data such as login details, language settings, and other user preferences.
Marketing Cookies
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
Necessary Cookies
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Cookie Details
| Name | Provider | Purpose | Type |
|---|---|---|---|
| mp_*_mixpanel | Mixpanel | Stores a unique identifier for each user visiting our site, allowing Mixpanel to track user behaviour across sessions. It also persists super properties, which are global event properties that you define once and apply to all events tracked on your site. | Analytics |
| mixpanel | Mixpanel | Stores information about user interactions and behaviours on our site for analytics purposes. | Analytics |
| mixpanel_distinct_id | Mixpanel | Stores a unique identifier for each user to track user behaviour across sessions. | Analytics |
| intercom-id-* | Intercom | Anonymous visitor identifier cookie. Allows Intercom to recognise returning visitors and maintain continuity in conversations. | Necessary |
| intercom-session-* | Intercom | Tracks each unique browser session. Enables access to previous conversations and identifies users in the Messenger. Resets on user logout. | Necessary |
| intercom-device-id-* | Intercom | Unique identifier for each device interacting with the Intercom Messenger. Helps prevent abuse. | Necessary |
| _rdt_uuid | It's used to track visitors across website to enable conversion tracking, retargeting, and audience building for Reddit advertising campaigns. | Analytics | |
| trustestateTrackingConsent | Trustestate | Allows us to track if the user has consented to tracking or not and based on it either display the cookie request modal or no. | Necessary |
| consentOutcome | Trustestate | Used to track the user's cookie preferences. | Necessary |
| partner | Trustestate | Used to track if the user has been referred to us by a partner. | Necessary |
| _ga | Google Analytics | Distinguishes users by assigning a unique ID. | Analytics |
| _ga_<ID> | Google Analytics | Persists session state for GA4 properties. | Analytics |
| _gid | Google Analytics | Distinguishes users on a per-session basis. | Analytics |
| _gac_<ID> | Google Ads / Google Analytics | Stores campaign information for linking Ads with Analytics. | Marketing |
| _gat | Google Analytics | Throttles request rate. | Performance |
| _gcl_au | Google Ads | Used by Google Tag Manager to measure ad campaign performance. | Marketing |
| _gcl_aw | Google Ads | Stores ad click information when a user reaches a conversion page from a Google Ad. | Marketing |
| _gcl_dc | Google Ads | Used by Google Campaign Manager to track conversions from Google Ads. | Marketing |
| FPAU | Google Ads | Tracks first-party attribution information related to the Google Ads click. | Analytics |
| IDE | Doubleclick | Tracks ad interactions for remarketing and conversion reporting on non-Google websites. | Analytics |
| DSID | Doubleclick | Used to link user activity across devices if user is signed into a Google Account. | Analytics |
| _fbp | Meta Platforms, Inc. | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Analytics |
| _hjSessionUser_{site_id} | Hotjar | Persists the Hotjar User ID unique to the site. Ensures data from subsequent visits is attributed to the same user. | Analytics |
| _hjSession_{site_id} | Hotjar | Holds current session data. Ensures all session requests are associated with the same session. | Analytics |
| _hjDonePolls | Hotjar | Set when a user completes a poll. Ensures the same poll is not shown again. | Functional |
| _hjMinimisedPolls | Hotjar | Set when a user minimises a poll. Ensures it remains minimised when the user navigates through the site. | Functional |
| _hjTLDTest | Hotjar | Used to determine the most generic cookie path to use, allowing cookies to be shared across subdomains. | Analytics |
| _hjCookieTest | Hotjar | Checks if Hotjar cookies can be set. Created and deleted almost immediately after being set. | Functional |
| _hjLocalStorageTest | Hotjar | Checks if localStorage is available. Created and deleted almost immediately. | Functional |
| _hjSessionStorageTest | Hotjar | Checks if sessionStorage is available. Created and deleted almost immediately. | Functional |
| _hjClosedSurveyInvites | Hotjar | Set when a user interacts with a survey invitation modal. Prevents the invitation being shown again. | Functional |
| _hjUserAttributesHash | Hotjar | Stores a hash of user attributes to detect changes and avoid unnecessary updates. | Functional |
| _hjHasCachedUserAttributes | Hotjar | Indicates whether user attributes were sent to the server during the session to prevent resending. | Functional |
| _hp5_event_props.# | Hotjar | Stores properties related to specific user events such as clicks and page visits, used for behaviour analysis. | Analytics |
| _hp5_let.# | Hotjar | Stores timing and engagement metrics such as the last engagement time. | Analytics |
| _hp5_meta.# | Hotjar | Stores metadata related to user events for advanced behaviour analytics. | Analytics |
| _hjptid | Hotjar | Stores the ID of a poll trigger for internal session coordination. | Functional |